News Summary

• DCYPHER Beauty uses artificial intelligence to scan your skin before coming up with a custom shade.
• So far, the company has created over 90,000 shades – with 99.4 per cent accuracy.
• To create a custom foundation, users first select their skin type (oily, balanced, or dry) and their desired coverage and finish.
• Next, they're prompted to scan their makeup–free face with their smartphone camera in good lighting.
• The custom foundation costs £39 while the customer concealer is £27.