News Summary

• Instrument was founded in 2005 by Justin Lewis, Vince Laveccia, and JD Hooge.
• CCO Nishat Akhtar speaks to the company’s 20 plus years in design and technology, and its history of being one step ahead of the game.
• Instrument sits at a crossroads, rather than an intersection; design, technology, brands and business are both its output and input.
• “We are lovers of design, art and writing,” Nishat says, “and we care about how something is made and who made it”