News Summary

• Parag Agrawal’s company, Parallel Web Systems, is launching Index.
• Index is a platform that gives publishers, data providers, and independent creators visibility into how AI agents are using their content.
• Launch partners include publishers and distributors such as The Atlantic, Fortune, and PR Newswire.
• The platform is built around a concept called Shapley value, a game theory idea for estimating how much each participant contributes to a collective outcome.
• It's a different approach from the fixed-fee licensing deals that have dominated the relationship between AI companies and publishers so far.