The end of deepfakes A UK startup fingerprinting light to prove whats real could crush global misinformation and $75 billion video piracy market

Image for article The end of deepfakes A UK startup fingerprinting light to prove whats real could crush global misinformation and $75 billion video piracy market
News Source : TechRadar

News Summary

  • UK startup Lightmark claims it has developed a new approach to video authentication.
  • It embeds a fingerprint of light into footage when it’s recorded, instead of trying to figure out a way of verifying authenticity afterwards.
  • The system works by tweaking film set lighting in ways so small that the human eye can’t pick up – but crucially, cameras can.
  • A UK patent application for the technology covering 15 core claims has already been filed, and the startup is looking to raise £1.5 million to move from prototype to early commercial deployments as soon as 2027.

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