Apple May Drop Base $599 MacBook Neo as Chip, DRAM Costs Climb

Image for article Apple May Drop Base $599 MacBook Neo as Chip, DRAM Costs Climb
News Source : MacRumors

News Summary

  • The Neo currently starts at $599 for a 256GB model, with a 512GB version at $699.
  • Such a move would push the Neo's effective starting price up by $100 without raising the price of any individual configuration.
  • Apple stopped offering the Mac Studio with 512GB of RAM in March, and it dropped the Mac mini's lowest 256GB storage option last week.
  • The moves were made due to higher-than-expected demand and a worldwide shortage of memory chips bumping up costs as AI data center build-outs squeeze supply.
Apple is considering dropping the cheapest MacBook Neo configuration as one possible response to the rising cost of building the popular laptop, according to Taiwanbased tech columnist and former Bl [+2087 chars]

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