News Summary

• WNBA and PWHL, great examples of growth and commercial investment this week, with more to come as one season tips, and another caps a playoff run.
• Paige Bueckers and CarMax, A’ja Wilson and Nike, and Caitlin Clark and State Farm.
• The trio of ads also helps answer the question of what happens with the Clark bounce.
• If you are a brand the answer is continuously becoming no…there are several others, a growing list we can invest in and see the ROI we want and need.