Report Apple kicks off new run of A18 Pro chips as MacBook Neo demand exceeds expectations
News Source : 9to5Mac
News Summary
- Apple now plans to make about 10 million MacBook Neos in total, about twice as many as it initially ordered.
- This will entail its chip supplier TSMC manufacturing a new run of A18 Pro chips to power the machines.
- The order for new chips will obviously cost Apple more money than the ‘free’ chips it had sitting around for the initial Neo stock.
- It’s unclear if the company will simply swallow those costs and have lower profit margins on the Neo going forward, or somehow pass those costs along to the consumer.
Without a doubt, the MacBook Neo is a smash hit. Apple talked about the success of the new laptop on its most recent earnings call, warning that supply constraints will continue into the current quar [+2208 chars]
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