News Summary

• High involvement innovation (HII) engages everyone in the organization in the innovation mission.
• Organizations which invest in creating a HII culture can reap impressive rewards.
• Building on ideas from across the organization can contribute significant competitive advantage and deliver multi-million dollar savings.
• These results only emerge from an organizational culture which makes contributing to innovation a key part of ‘the way we do things around here’.
• It’s all about finding ways to bring the ‘hundred-headed brain’ to bear on the challenges facing the organization.