News Summary

• The big brands are using indie brands to lend a bit of cool factor to their own booths.
• A big part of what makes indie bike brands cool and interesting is that they’re not afraid to innovate.
• Though the indies may not be visible at big expos like Sea Otter, they are the ones who are quietly doing the work that ensures next year’s mountain bikes are faster than they were the year before.
• In a recent podcast interview, Worldwide Cyclery Founder and CEO Jeff Cayley posited that at this point, mountain bike technology seems to have hit a plateau.