News Summary

• A New Way To City (ANWTC) is a brand platform designed to tell the unique stories of individuals and innovators across Greater Phoenix.
• About 45% of the people surveyed stated they were not familiar with the market.
• There was a lack of awareness of the lifestyle, amenities, and technology driving community and economic growth.
• The campaign will disseminate additional untold stories and visuals through the website, social media, television, billboards and other mediums.
• Explore innovators like Bluetail, Caris Life Science, Carvana, Goodwill of Central and Northern Arizona, Lom Wong and TSMC Arizona here.