News Summary

• Music-marketing agency Chaotic Good shared ‘the secrets to song virality’ in a podcast interview last month.
• They described what they described as ‘trend simulation’ on TikTok.
• The arguments since have focused on whether this is acceptable marketing strategy or false manipulation.
• ‘When virality is the industry’s all-important metric, virality-gaming is inevitable.
• Geese will be fine.
• The people who love their music will still love it; the people who don't still won’t,’ we say.