Ad Quality is a Monetisation Problem What Publishers Need to Do Now

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News Source : ExchangeWire

News Summary

  • Mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results.
  • AppHarbr’s In-App Network Ad Quality Index is the first benchmark to rank networks on the quality and safety of the ad experiences they deliver.
  • Rankings are based on observed in-market performance, not self-reported compliance, and measure the friction ads introduce into the user experience, the safety risks they expose users to and the longer-term monetisation impact that follows when bad ads slip through.
In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results...Whether ads are deceptive, disruptive or degrade the user experien [+9455 chars]

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