News Summary

• The UN is tapping into the sport’s massive cultural influence to promote human rights, environmental sustainability, and social equality.
• Zico, a veteran of three World Cups and a hero to millions of fans worldwide, was named the first Brazilian Champion for the programme.
• The UN recognizes that football – or soccer as the US would have it – is the most global and accessible sport in the world.
• With icons like Zico leading the charge, the hope is that the same energy fans use to cheer on their team can be harnessed to protect the world they live in.