News Summary

• In-store digital media refers to the network of digital screens and audio systems within a physical retail environment.
• The retail and CPG industry has attempted to force in-store media to follow a digitally native, one-to-one attribution playbook.
• Success should be measured by how media influences the physical flow of goods, rather than trying to force-fit digital metrics such as click-through rates or individual tracking into a physical environment, authors of the report say.
• The global digital signage infrastructure is projected to reach about $34 billion by 2026.