To curb misselling, RBI should get banks to reward customerorientation
News Source : Livemint
News Summary
- Incentives are commission structures and other motivational benefits that reward staff and agents for prioritizing sales volumes.
- Volume-based incentives, however, need to be decoupled from any incentive to mis-sell.
- Banks could develop a matrix that indicates which products are potentially suitable for a customer, ranking them by priority.
- This prioritization should be based on a risk analysis of product features, risk-return attributes, time horizon, complexity, fee structure etc, mapped to the customer’s age, income, level of financial literacy and risk tolerance.
A senior citizen is encouraged to purchase a risky marketlinked product such as a unitlinked insurance plan (ULIP) instead of a safe fixedincome instrument offering steady returns. Or a homemaker [+5219 chars]
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