News Summary

• Ryan Gould, who helps oversee U.S. ad sales for Warner Bros.
• Discovery, has been appointed chairman of Open AP.
• The consoritum of media and tech companies working to make new digital ad-buying pracitces more interoperable among different publishers.
• Gould takes the role as advertisers place increasing emphasis on the purchase of digital ad inventory, much of it placed around streaming video.
• OpenAP debuted in 2017 with a goal of backing a single system to facilitate a type of advertising buy that has become more common in recent years.