News Summary

• Three new videos have been published to Apple’s TikTok account, all featuring Lil’ Finder Guy.
• As you can expect, the comment section has been on fire with reactions to the mascot.
• Apple would be wise to continue capitalizing on the cute factor the character brings when discussing Mac products, like the MacBook Neo.
• Apple has never really leaned into the idea of a character-driven mascot before.
• Way back in the Apple Computer era, the dogcow known as Clarus was adopted as an unofficial mascot.
• This creation was originally made in part by the Cairo font by Susan Kare, a Human Interface Macintosh artist.
• Arguably, actor Justin Long got pretty close to being a mascot for the brand in the 2000s as him an John Hodgman would act out vignettes for the ‘Get a Mac’ campaign.