News Summary

• Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.
• These include automated options for activating and managing media designed to make the DSP more accessible and easy to use for all kinds of advertisers.
• Yahoo is hiring a dedicated team to build out these offerings, according to a source familiar with the matter.
• The company is in the early stages of building out these new features and is eyeing a launch date for later this year.