News Summary

• This year was the 40th anniversary of the SXSW festival in Austin, Texas.
• The event is still recovering from the pandemic, during which it laid off staff and went two years without much income.
• It has switched hands since then and, as of this year, has adopted a new strategy.
• For every batch of tiring founders, emerges a crop of fresh eyes and ambition, ready to take advantage of what lies in the festival’s wake.
• The talk of SXSW being dead has circled the industry for years, but that never seems to be the case.