Agentic commerce runs on truth and context

Image for article Agentic commerce runs on truth and context
News Source : MIT Technology Review

News Summary

  • In an agent-driven economy, the constraint isn’t speed; it’s trust at machine speed and scale.
  • As humans step out of routine decisions, “good enough’ data stops being good enough.
  • Master data management (MDM) becomes the exchange layer: tracking who an agent represents, what it can do, and where responsibility sits when value moves.
  • The more autonomy you want, the more you must invest in modern data foundations that ensure it is safe.
Product truth If the catalog is inconsistent, an agents choices will look arbitrary (the wrong shirt, the wrong size, the wrong material), and trust collapses quickly.Payee truth A [+2302 chars]

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