News Summary

• Coca-Cola is discontinuing Minute Maid’s frozen canned orange juices and lemonades after 80 years as consumer demand declines.
• The frozen concentrates were the primary way Americans drank their morning orange juice in the 1950s and 1960s.
• The product allowed for consumers to conveniently enjoy orange juice no matter the season, and the brand was an early pioneer in the emerging frozen food industry.
• By the 2010s, the demand for frozen concentrate largely dried up, representing just 7% of the overall orange juice market.