News Summary

• Apple Maps could get ads, Bloomberg reports.
• Ads could start showing up in the iOS Maps app at some point this summer.
• Companies would bid for the opportunity to promote their businesses inside the app in conjunction with relevant word searches.
• Google has included ads in its navigation app for years, and Bing Maps also offers a similar advertising capacity to local business owners.
• It is unclear how integrating term-search ads would impact features user do love, like Apple’s privacy protections and location history widget.