News Summary

• PubMatic is deploying a set of AI agents to plan, execute and optimize media campaigns in real time.
• The system replaces traditional campaign setup workflows with a network of specialized AI agents that handle tasks like audience discovery and execution.
• A third agency testing AgenticOS saw an 82% reduction in buy-side costs and close to a 90% Reduction in campaign setup time, according to PubMatic.
• The broader ambition is to give smaller agencies access to capabilities typically reserved for larger holding companies without requiring them to spend more.