Apple Maps Is Getting Adsand a Whole New Business Platform
News Source : Adweek
News Summary
- Apple announced the launch of Apple Business, a new platform that consolidates all of its tools for businesses into one offering.
- The launch will also introduce a notable new monetization play: ads in Apple Maps, set to go live this summer in the U.S. and Canada.
- Ads will surface in two ways: at the top of search results when users look for places or services, and within a new “Suggested Places” surface that proposes recommendations based on trending locations and recent search activity.
Fourteen years after its launch, Apple Maps is finally getting ads.On Tuesday, the company announced the forthcoming launch of Apple Business, a new platform that consolidates all of its tools for [+3733 chars]
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