News Summary

• ADWEEK sat down with Allison Martucci Freyman, head of media, entertainment, and sports partnerships at Google, and Bethany Hillman, SVP of data and advertising operations at TelevisaUnivision.
• They discussed how their businesses are leveraging the growing power of women’s sports.
• The question becomes how adtech can scale in response to that demand.
• The pair are excited about the future of adtech, including AdCP and its ability to let AI agents interact transparently about transactions in a biddable environment.