News Summary

• Artificial intelligence is rapidly moving from experimentation to execution in marketing.
• At ad:tech 2026, industry leaders highlighted how AI is reshaping the marketing funnel, team structures, and even product creation.
• Gaurav Sharma, Chief Marketing Officer, Campus Activewear, stressed that brands today can no longer rely on traditional definitions.
• “To stand apart from a competitor, a brand must have what I call taste,” he added.
• However, despite these changes, all speakers agreed that the fundamentals of marketing remain intact.