News Summary

• Apple began a month of global celebrations for its 50th anniversary on Friday, March 13 with a live concert at its Grand Central store in New York City.
• The event featured 17-time Grammy winner Alicia Keys, who performed a career-spanning set from the station’s famous indoor steps.
• CEO Tim Cook appeared at the New York flagship to greet the crowd alongside Keys.
• The performance also served as a showcase for the iPhone 17 Pro, which was used to document the intimacy of the set.