EXCLUSIVE CBS Looking to Pin Down Joe Rogan Network Bosses Are Betting Podcast Powerhouse Will Strengthen Sagging 60 Minutes
News Source : Radaronline.com
News Summary
- Rogan, 58, reportedly boasts a staggering 11 million listeners a day and his show, The Joe Rogan Experience, recently expanded its reach by adding the podcast to Apple and other platforms.
- A veteran producer warns, "It's a gamble.
- Rogan isn't traditional broadcast talent – he's raw, unscripted, and polarizing.
- That could either electrify 60 Minutes or blow it up" If even a fraction of those listeners followed him to CBS, the network could see a seismic boost.
This isnt stunt casting, a television industry insider said. Its strategy. Rogan opens a direct pipeline to the massive MAGA audience CBS has struggled to reach for years.Rogan, 58, reportedl [+519 chars]
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