EXCLUSIVE CBS Looking to Pin Down Joe Rogan Network Bosses Are Betting Podcast Powerhouse Will Strengthen Sagging 60 Minutes

Image for article EXCLUSIVE CBS Looking to Pin Down Joe Rogan  Network Bosses Are Betting Podcast Powerhouse Will Strengthen Sagging 60 Minutes
News Source : Radaronline.com

News Summary

  • Rogan, 58, reportedly boasts a staggering 11 million listeners a day and his show, The Joe Rogan Experience, recently expanded its reach by adding the podcast to Apple and other platforms.
  • A veteran producer warns, "It's a gamble.
  • Rogan isn't traditional broadcast talent – he's raw, unscripted, and polarizing.
  • That could either electrify 60 Minutes or blow it up" If even a fraction of those listeners followed him to CBS, the network could see a seismic boost.
This isnt stunt casting, a television industry insider said. Its strategy. Rogan opens a direct pipeline to the massive MAGA audience CBS has struggled to reach for years.Rogan, 58, reportedl [+519 chars]

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