Apple creates adorable little Finder guy to promote its adorable little Mac

Image for article Apple creates adorable little Finder guy to promote its adorable little Mac
News Source : 9to5Mac

News Summary

  • Apple launched an unconventional TikTok marketing campaign featuring 12 bizarre “brain rot” videos to promote the new MacBook Neo.
  • The site then spotted the appearance of a tiny character based on the Finder icon.
  • He’s already proving popular, with Apple fans creating their own versions of the character.
  • Since TikTok livestreams disappear immediately after the stream ends, we’ll have to wait until Apple runs another video featuring the little Happy Mac if we ever want to see him in action again.
Apple is pitching the MacBook Neo at people whove never owned a Mac before, and its reaching out to them in the place it thinks it will find this new generation of potential Mac users TikTok.The [+1349 chars]

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