News Summary

• Every Man Jack launched in 2007 and sells naturally-derived products like body wash, deodorant and beard butter.
• The men’s personal-care category, at large, is exploding, especially as more men embrace self-care and watch grooming videos on social media.
• In this environment, legacy players like Dove and newer DTC brands like Manscaped are jockeying for market share.
• Every Man Jack is also tweaking its messaging to appeal to two user demographics — a longer-time user called "Jack" and a category novice called "Jake"