News Summary

• After 12 years of working at Netflix, I assumed I knew how to handle content systems.
• But stepping into the creator economy was a different game.
• I needed a way to capture ideas as fast as they came to me.
• That’s when Buffer shifted from a scheduler into the missing piece of my creative process.
• With it, I built a system that turned scattered thoughts into consistent content.
• In 90 days, I went from 3,500 followers posting sporadically to reaching 100K+ people every month.