News Summary

• The city of Boston is planning to sell official merchandise emblazoned with the city seal and brand to gullible tourists and residents.
• The program is timed to start with next year’s 250th anniversary of Paul Revere's famous ride, which could be a good starting point for selling t-shirts with a “Boston 250” logo.
• The city has lofty goals of making tens of millions in added revenue from the branding program, which is highly unrealistic given that a few other cities have tried this without much success, except iconic New York City.