News Summary

• Dezeen editorial director Max Fraser lists 10 ways that the industry is dysfunctional.
• He says we simply make too much stuff, or more precisely, too many iterations of the same thing.
• Brands retain a strong desire to pioneer a surprise hit, while helping to fuel the perpetual creation of the next product iteration are the endless requests from the market and media to know what's new.
• The pool of designers who get a chance to design something for a well-reputed international brand seems to be shrinking.