What the Ad Tech Industry Makes of the AdCP Agentic AI Standard
News Source : ExchangeWire
News Summary
- Ad Context Protocol (AdCP) is the first open standard for agentic AI.
- It's designed to support AI agents in planning, transacting, and optimising campaigns.
- Founding members of the standard include Scope 3, PubMatic, Ebiquity, and Yahoo.
- We asked a range of leading voices in ad tech what they make of the new standards, and what they think advertisers should be doing now.summarize in 5 sentences: by Aimee Newell Tarín on 23rd Oct 2025 in News.
We look at ad techs first open standard for agentic AI. How does it work, and what should advertisers be doing now?Last week, a number of ad tech industry members came together to launch the Ad Co [+9717 chars]
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