News Summary

• Every consumer has identities that influence what they buy and who they buy from, whether they know it or not.
• For buyers, their identity is so ingrained that they might not even realize how much it is a part of their decision-making process.
• Most consumers don’t compartmentalize or separate their identities when it comes to the buying process.Marketers must remember the customers they serve are both consciously and unconsciously looking for a product for their brand.summarize in 5 sentences: 6 free buyer persona templates, plus an instructional guide.