Trust, tech and TikTok Nathalie Malinarich on how the BBC is futureproofing news

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News Source : The Drum

News Summary

  • Nathalie Malinarich is the executive editor for digital development and AI at BBC News.
  • She outlines a strategy for growth that’s less about a magic wand and more about meticulous experimentation, audience obsession and the omnipresent power of AI.
  • The BBC has already flagged “serious issues with accuracy and distortion” from public AI assistants, leading to a firm commitment: experiment, but do so safely.
  • The goal is to use AI to extend the reach and impact of its journalism, not compromise its integrity.
Digital media consultant Mark Challinor continues the News Horizons series, which features interviews with the people shaping tomorrows media. Today, he talks to the executive editor for digital deve [+5805 chars]

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