News Summary

• As briefing documents become longer, more collaborative and more ambitious, it’s unclear whether they’re functioning as more blueprint or blindfold for creative teams.
• London design agency Studio Nomad was recently asked by a client to help them to run a workshop on how to prepare the perfect brief for agencies.
• A third of marketers identified “knowledge of writing agency briefs” as a skill gap in their business – in larger organisations with 250+ employees, that number rises slightly, to 38 per cent.