News Summary

• Once the UK’s most familiar coffee chain, Costa is now anticipating being sold by owner Coca-Cola for £2bn less than the soft drinks behemoth paid for it in 2019.
• The strongest coffee brands shape consumer demand rather than respond to it.
• Successful coffee brands are now actively shaping it.
• For years it was the reliable meeting point on every British high street.
• But in a world where consumers are spoilt for choice, “safe’ just isn’t enough.