Amazon launches AI agent to help sellers complete tasks and manage their businesses | TechCrunch

Image for article Amazon launches AI agent to help sellers complete tasks and manage their businesses | TechCrunch
News Source : TechCrunch

News Summary

  • Seller Assistant can now monitor account health and inventory, but also help develop strategies and take action when authorized.
  • Amazon also announced that it’s bringing agentic AI to advertising, allowing sellers to develop ads through conversational prompts.
  • Agent-driven commerce is an area of intense interest for tech companies, which imagine a future in which agents can initiate deals or make purchases on behalf of their clients.
  • On Tuesday, Google released a new payments protocol for agentic transactions, although Amazon was not named as a partner.
Amazon announced on Wednesday that its introducing an alwayson AI agent that will help sellers on its platform run their businesses. The company is updating Seller Assistant, its AI tool for third [+2060 chars]

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