How To Leverage Marketing And Design For A Successful Product Launch
News Source : Forbes
News Summary
- New Product Development (NPD) has evolved into a strategic necessity, fueling both growth and differentiation in crowded markets.
- Successful decision-making in NPD hinges on three fundamental questions: what to develop, how to develop it, and when to bring it to market.
- Timing remains a critical hurdle in product development—launching too early or too late can result in missed opportunities.
- Most of these forces lie beyond a company’s direct control, but proactive firms can anticipate them, adapt, and seize the right opportunities.
Team working for a product launchgettyBy Isa Moll, Professor and Director of the MSc in Marketing Management at Esade, and Jordi Montaa, Emeritus Professor, Department of Marketing, EsadeLaunc [+8797 chars]
Never miss a story from us, subscribe to our newsletter