B2C vs. B2B marketing with AI The industry trends every marketer should know
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News Source : Hubspot.com
News Summary
- B2C teams often turn to AI for high-volume writing needs, especially when there’s pressure to churn out lots of content.
- 53.87% of marketers use AI for things like spellchecks, tone adjustments, accessibility reviews, and writing recommendations.Visual content is another growing area for AI support, with nearly half of marketers across both B2C and B2B saying they use AI to create marketing images.
- Many marketers are also using AI to adapt content for different audiences.
The beauty of freelancing for most of my decadelong career is that Ive worked on both sides of the B2B and B2C marketing coin. One week, Im helping a B2B SaaS brand rewrite a whitepaper. The next, I [+11843 chars]
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