News Summary

• SiriusXM will be the largest audio partner to plug into Amazon’s DSP.
• Amazon Ads has been stepping up competition with rival DSPs, with the sector identified as a particular area of opportunity to accelerate the growth of its $56 billion-plus annual business.
• For SiriusXM, the partnership is framed as a step toward closing the gap between audio consumption and ad spend.
• Amazon's growing role as both a retailer and gatekeeper across CTV and audio raises concerns about transparency, fees and potential lock-in.