News Summary

• Small businesses are no longer trying to rank solely on Google search results with SEO.
• AEO is now part of the picture, and ranking on Google’s AI overviews and the search results of LLMs should also now be a goal for businesses.Reddit is a powerful tool for social listening and customer research due to its niche communities and highly specific subreddits.
• When used thoughtfully and strategically, Reddit marketing could differentiate your business from competitors.
• You can use it to build trust and credibility, and even show the “human” side of your brand by participating in two-way conversations.