Rakuten TV Unveils New Report on Transparency & Measurement in CTV & Strengthens its B2B Enterprise Division

Image for article Rakuten TV Unveils New Report on Transparency & Measurement in CTV & Strengthens its B2B Enterprise Division
News Source : ExchangeWire

News Summary

  • Rakuten TV, one of the leading streaming platforms in Europe, today (9th September, 2025) revealed findings from its new survey ‘A Clearer Picture’, exploring UK advertisers current views on media investments in CTV.
  • Alongside the research, Rakuten TV announced its latest strategic move: simplifying CTV by consolidating its B2B division.
  • The new advertising pillar encompasses the 'Enterprise Ad Sales' division and will offer a streamlined, integrated approach.
Rakuten TV, one of the leading streaming platforms in Europe, today (9th September, 2025) revealed findings from its new survey A Clearer Picture, exploring UK advertisers current views on media inve [+4718 chars]

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