Lab54 talks parties, brands and what GenZ wants from a night out

Image for article Lab54 talks parties, brands and what GenZ wants from a night out
News Source : Music Ally

News Summary

  • Lab54 is a Leeds-based company that throws free house parties.
  • Founder Joe Gordon started the company two and a half years ago.
  • Lab54's TikTok account has notched up 123,000 followers and 8.2m likes.
  • It also has more than 18,000 members in its ‘Lab Rats’ Discord and 55,000 people signed up to its SMS mailing list to hear about new parties.
  • Gordon: “I’ve seen the pop-up culture get really diluted across the scene… it’s all got a bit too corporate”
Hundreds of people turning up to someones house party used to be the stuff of accidentallyunrestrictedsocialmediapost nightmares. Nowadays, though, its the spark that ignites a successful busin [+6747 chars]

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