10 Questions on Advertising withTom Morton, founder and CSO, Narratory Capital
News Source : The Drum
News Summary
- Morton began industry life in London as a planner at DDB, before joining the board of Y&R at just 27 years old.
- He was named chief strategy officer of TBWA London in 2005 and, after a stint as CSO of Publicis London, moved to New York in 2011 to lead strategy for Havas in North America.
- Morton founded his own strategy consultancy, Narratory Capital, in 2024, working with technology, media and creativity-powered businesses to build bigger futures.
Tom Morton led the strategy departments at some of ad lands biggest agencies before setting up his own consultancy. Here, he talks career highs and lows, and DJing in the backstreets of Cannes.Strat [+7013 chars]
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