News Summary

• PepsiCo Inc. is increasing its stake in Celsius Holdings Inc. in a US$585 million deal.
• As part of the transaction, Celsius will acquire PepsiCo’s Rockstar Energy brand in the U.S. and Canada.
• Celsius’ recently acquired female-focused energy drink Alani Nu will move to the PepsiCo distribution in those two countries as well in a bid to accelerate its growth.
• The moves mean Celsius will be the strategic energy lead for PepsiCo in the US.