Why New Target CEO Fiddelkes Plans Wont Deliver What Players First Did For EA

Image for article Why New Target CEO Fiddelkes Plans Wont Deliver What Players First Did For EA
News Source : Forbes

News Summary

  • Target is betting on the steady hand of 20-year veteran Michael Fiddelke to succeed Brian Cornell in February 2026.
  • The contrast with Electronic Arts’ dramatic performance turnaround under Andrew Wilson provides strategic leaders a cautionary tale.
  • Andrew Wilson’s EA demonstrates that a bold refocus on the end-user can reinvigorate an organization, set off a cultural reset, and drive exceptional results.
  • If Target hopes to engineer an inflection as EA did, it will take more than tweaks.
  • It will take putting the customer—not just processes—first.
New Target CEO Michael FiddelkeStar Tribune via Getty ImagesAs Target orchestrates its highly anticipated CEO transition from Brian Cornell to Michael Fiddelke, questions swirl about whether evol [+5239 chars]

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