ExMicrosoft SEO Pioneer On Why AIs Biggest Threat To SEO Isnt What You Think via @sejournal, @theshelleywalsh

Image for article ExMicrosoft SEO Pioneer On Why AIs Biggest Threat To SEO Isnt What You Think via @sejournal, @theshelleywalsh
News Source : Search Engine Journal

News Summary

  • Duane Forrester is a 25-year veteran and SEO pioneer.
  • He believes the real disruption isn’t AI replacing search engines; it’s the rise of AI agents.
  • These “Agentic AI” systems will empower individuals to work like small agencies.
  • The jobs that thrive will be those that can effectively manage an AI team.
  • Duane predicts professionals will routinely instruct AI agents to perform work while they focus on higher-value activities.
  • He thinks that traditional writing roles face automation, but professionals who adapt will become more valuable than ever.
While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Googles AI Overviews will replace traditional search, a more fundamental shift is happening that co [+7597 chars]

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