Apple takes Apple Cinemas to the courtroom box office
News Source : 9to5Mac
News Summary
- Apple has taken aim at Apple Cinemas in a new trademark lawsuit.
- The movie theater chain, founded in 2013 and long based in the Northeastern U.S., expanded to San Francisco last month and has plans for 100 locations nationwide.
- Apple’s sudden interest in defending the Cinema part of its trademark portfolio feels less about computer monitors and more about Apple TV+ and Apple Original Films.
- Still, if Apple wants to flex the cinema branding, maybe it is time to bring back a Cinema Display or at least give the Studio Display and Pro Display XDR some long overdue updates.
Apple has taken aim at Apple Cinemas in a new trademark lawsuit, and the dispute is starting to feel like it belongs on the big screen. The movie theater chain, founded in 2013 and long based in th [+2479 chars]
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